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Three Key Digital Product Design Projects at Skipp

Serving as a product designer at Skipp, I had the opportunity to spearhead the design for three significant projects, each presenting unique challenges and requiring tailor-made solutions.
These projects spanned across different industries such as retail analytics, automotive parts, and confectionery products.

Type

B2B and B2C

Industry

Industry

Retail, Automotive Parts, Confectionery Products

Technologies

Technologies

Figma, Notion, Miro, Jira

Team

Dedicated Team

Company size

Company size

50+

Challenge

Watcom: Creating an offline analytics system for shopping centers through an accessible and logical interface.


PartsClub: Designing an intuitive search experience for a vast database of auto parts.


Medovik: Building a mobile application from scratch.

Results

Watcom: Facilitated data-driven decisions by shopping mall owners to optimize rental pricing.


PartsClub: Created a seamless search experience, integrating various auto parts catalogs and VIN numbers.


Medovik: Successfully designed, tested, and implemented a mobile app, enhancing both supplier and customer experiences.

Process

Research & Analysis:

Watcom: We conducted surveys, interviews, and analysis of the existing offline analytics systems to understand the unique requirements of shopping mall owners.

PartsClub: Extensive research on auto parts catalogs and VIN numbers was done to ensure a seamless search experience.

Medovik: Engaged with potential users, suppliers, and buyers of confectionery products to understand their needs and preferences.


Information Architecture:

Watcom: Structured a large amount of data into a user-friendly interface without losing the complexity of the information.

PartsClub: Integrated various auto parts catalogs and VIN numbers into a cohesive architecture.

Medovik: Designed the app's navigation and content based on user needs and a unique payment system for marketplace suppliers.


Wireframing & Prototyping:

Watcom: Developed low-fidelity wireframes to visualize the analytics platform, iteratively refined them, and built high-fidelity prototypes.

PartsClub: Designed wireframes for the marketplace and created interactive prototypes to demonstrate search functionality.

Medovik: Worked on the mobile application wireframes and created an interactive prototype to simulate the user experience.


Usability Testing:

Watcom: Tested the design with real users, including shopping mall owners, to ensure that the interface met their analytical needs.

PartsClub: Conducted usability tests with auto parts suppliers and buyers to validate the search and purchase process.

Medovik: Performed A/B testing with suppliers and buyers to validate the design and payment system.


Visual Design & Style Guide:

Watcom: Developed a visual language tailored to retail analytics, including color schemes and iconography.

PartsClub: Created a cohesive visual design that resonated with automotive industry aesthetics.

Medovik: Established a fresh and appealing visual identity for a confectionery marketplace.


Integration & Launch:

Watcom: Collaborated closely with the backend team for sensor and camera integration, and ensured a smooth product launch.

PartsClub: Managed the integration of various auto parts catalogs and payment systems.

Medovik: Coordinated the React Native development, payment system integration, and managed the app's launch.

Conclusion

In each of the considered projects, whether it was the Watcom analytics service, PartsClub auto parts marketplace, or the Medovik confectionery products marketplace, the key to success was a carefully planned and well-organized design process.


Watcom: This project required a deep understanding of the specific needs of shopping center owners. This led to the creation of a system that is not only visually appealing but also functional, addressing complex analytics needs.


PartsClub: Here the main focus was on the integration of various auto parts directories and VIN numbers. Thanks to detailed design and attention to specifics, a convenient and intuitive search was achieved.


Medovik: In this project, design played a crucial role in creating a mobile application with a unique payment system. Direct work with users allowed improvements to be made to the product after a series of tests, making it more responsive to market needs.


In the end, the successful completion of these projects underscores the importance of a holistic approach to design, where each stage, from research to launch, is interconnected and aimed at creating a product that meets the real needs of users.

Ready to Elevate Your Project?

Let's bring your design vision to life.

© Stas Neprokin 2008 —2023

Ready to Elevate Your Project?

Let's bring your design vision to life.

© Stas Neprokin 2008 —2023