M2Pro New Buildings
M2Pro New Buildings is a free service for selling new buildings, designed for realtors of all experience levels. The project was implemented from scratch, offering comprehensive support at all stages of sale, including consultations with a personal manager and full advance payment. The service provides secure calculations and electronic registration, with the possibility to earn a commission of up to 5%.
Real Estate, Finance
Figma, Notion, Miro, Jira
As a product designer, I faced the task of creating a service that would simplify the process of selling new buildings for realtors. The main challenge was to quickly create an intuitive and convenient interface that would make the service accessible and attractive to a wide range of users.
Launched the first version in 3 months — Thanks to close collaboration with the development team and thoughtful design, the launch of the new service went smoothly and without problems.
Built an active user base right after launch — By analyzing user needs and creating a tailored experience, we were able to increase their loyalty and retention in the service, making them return more often.
Won the "Innovation of the Year" industry award — At the Move Realty Awards ceremony held in Moscow on April 13, 2023, the "Square Meter" service, M2Pro New Buildings, received the Innovation of the Year award.
Research & Analysis: Conducted user interviews, studied analytics and industry trends to identify key user pain points and needs.
Information Architecture: Based on research, I proposed the project architecture, focusing on priority features for users.
Wireframing & Prototyping: Developed low-fidelity mockups and interactive prototypes, constantly refining them based on user feedback.
Usability Testing: Conducted testing with users to validate the design and identify areas for improvement.
Visual Design & Style Guide: Formed a unified visual language, ensuring design consistency.
This project is a bright example of how quality product design can transform the market and create value for end-users. Through careful analysis, creative thinking, and close collaboration with the team, I was able to bring to life a project that not only meets the needs of realtors but also sets a new standard in the real estate industry.